Creating Seller Success

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<img src="home-staging.jpg" alt="Home staging service for West Hollywood condos">

Our Seller Advantage Program

By covering upfront costs for services like staging, painting, cleaning and more, our program is proven to increase your sale value and get your home sold faster.

Put More Money in Your Pocket

Let us take the stress off of you as we help manage all preparations and get your home ready for the market, earning you more money on closing day.

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Intelligent

We help to manage the process and advise on what services will bring you the greatest return on one of your most valuable assets.

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Efficient

We have designed this process to get your home prepped and listed on the market as soon as possible in order to sell faster.

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Simple

We create a streamlined experience for you to maximize your home’s profit while taking away the stress of preparing to sell.

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Success Stories

See how much these sellers benefitted.

The Treehouse

9

Days on Market

$146K

Sold Over Asking

The Newlywed

8

Days on Market

110%

Of List Price

The Sweet One

< 1 Week

on the Market

100%

Cash Offer

Over 100 Services Offered To You

  • Home staging arrangements

  • Deep-cleaning

  • Handyman repairs

  • Decluttering and organization

  • Aesthetic updates

  • Carpet cleaning and replacement

  • Interior and exterior painting

  • Kitchen and bathroom upgrades

  • Seller home inspections

  • Landscaping work

  • Moving and storage

  • Custom finishes

  • Pool services

  • Flooring repairs

  • And more!

Get The Advantage

  1. We work together with you to decide which services will bring your property the most value and discuss a budget for the work to be done.

  2. Working with your schedule, we help advise and manage for all preparation work to be done prior to going on the market.

  3. You simply pay us back for the services once your home is sold, if our listing agreement is terminated, or if 12 months pass from your initial listing date.


Services for Sellers

Ian and his team have consistently achieved higher than market average of list to sale price. This means more profit for his sellers. Ian’s strengths in these areas have him succeeding where other agents fail.

  • Negotiating winning terms on behalf of his clients.

  • Having a strong relationships with other realtors within the broker community.

  • Maintaining the goal of netting a seller the most amount of money in the least amount of time.

Ian has established this respected track record of success by being a forward thinker who pinpoints the best strategies and marketing techniques to successfully match qualified buyers with his client’s properties.

More than anything, he does it all while making every moment, from consultation to closing, easy and effortless for you.

At first educating his clients, by clearly laying out his step by step process for success, Ian then customizes a specific strategy tailored to fulfill their goals and exceed their satisfaction. Ian’s years of award-winning service give him the unique marketing knowledge to hone in on your home’s potential buyer demographic. Together, Ian and his team’s strategies and tireless work ethic allow them to get the most out of every transaction. The amazing results will speak for themselves.


Below are resources to educate you on the selling process:

The Importance of Intelligent Pricing

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It is important we price your home properly from the start, while buyer interest is highest.

 

Timing is extremely important in the real estate market. This graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning.  A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed.


Pricing vs Timing

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Pricing your property competitively is going to generate the most activity from brokers and potential buyers.

 

Interest is at its highest when a property is initially placed on the market. Pricing your property too high may make it necessary to drop the price below market value to compete with newer, well priced listings.


Frequently Asked Questions

1. How do I determine the value of my home?

You are not the one who decides the value of your home-- the market does. Location, condition, competition, and lending/mortgage rates are all factors that determine the value of your home.

2. Can I still sell my home even if I have only lived there for a short period of time?

You can sell whenever you wish, but you will more than likely lose money if you buy a home and sell too quickly! The payments you make in the early part of your loan mainly go to the interest portion of your loan, not the principle. If you sell early in the process, unless you have made extra principle payments, got the home at an extremely low price, or made a large down payment, you will most likely have to bring money to the closing table in order to sell.

3. When is the best time to sell?

Traditionally, most homes have sold during the spring months, however, regardless of the time of year, our proven marketing, strategy and service maintain higher than average returns to our sellers and in less time.  The time of year is not the most reliable predictor of the best time to sell.

4. Should I be there when a real estate agent shows my home?

This is nearly always a bad idea! Sellers think buyers won't be able to see everything, and they need to be there to point out important home features. Most buyers feel uncomfortable when the home owners are present, and it can actually do more harm than good.  Buyers often won't even open cabinet or closet doors when the seller is home, and if they cannot view a house comfortably, they'll just move on.